NORNORM, a Danish scale-up, stands at the forefront of the circular economy, redefining workspace furnishing with a service-focused, subscription-based model. This approach transcends the traditional, linear mindset of one-time purchases, a significant contributor to global office furniture waste.

NORNORM’s model allows businesses to subscribe and flexibly switch out office furniture as needed. Businesses never stand still and neither should the office. This service-centric approach is key in circulating furniture across workspaces, involving reuse, refurbishment at their circular hub, and redistribution. This ensures furniture longevity and utility, underlining NORNORM’s commitment to affordability, adaptability, and a truly circular economy, greatly diminishing waste and environmental impact.

With its Danish roots, NORNORM focuses on bringing Scandinavian timeless design to offices around Europe – and doing it in a way that’s easy on the planet. NORNORM aims to make a big difference in the office furniture landscape and show all the benefits a circular business model can bring.

On 30 January 2025, DDCC will organize a company visit to NORNORM in Amsterdam. This will be a Nordic event where not only DDCC’s members but also the members of the Finnish Dutch Chamber of Commerce and the members of the Norwegian Dutch Chamber of Commerce will be invited. Timing is currently tentative but the event will take place at the end of the afternoon and there will an opportunity to network and socialize with refreshments after a presentation of NORNORM Detailed programme and registrations details to follow.