Denmark Country Branding

Join us on June 15th for an insightful talk on Denmark Country Branding: Crafting a Brand with Danish Flair 🇩🇰✨

On this special occasion, we also celebrate Valdemar’s Day, adding historical significance to the event.

During this event Mette Rodenhuis-Carlsen, Market Director of Visit Denmark, will talk about branding Denmark from a touristic perspective and give insights about Denmark’s tourist strategy. Heide Ehlert-Jürgensen, Head of Trade in the Embassy of Denmark, will explain how the Trade department is dealing with the Denmark brand and in which way Nation Branding is a part of their work.
After the presentation we can discuss how we all can use the Denmark brand or improve the use of it.

Venue: Visit Denmark, 3e Binnenvestgracht 23 P, 2312 NR Leiden

Date: 15th June

Time: 16.30 hrs Welcome with coffee and kransekage
17.00 hrs Presentations followed by Q&A and group discussion
18.00 hrs Networking with Danish hotdog and beer
18.30 hrs End of program

Please register via before 9th June.

We are looking forward to this fantastic event!


15 Jun 2023


4:30 pm - 7:00 pm


Visit Denmark